A Passion on Two Wheels: The Bikemasters Journey

In the heart of Lund, Sweden, 1998 marked the birth of a cycling legacy. Two brothers, whose love for bicycles was as innate as breathing, embarked on a journey that would revolutionize the cycling industry in their region. This is the story of Bikemasters – a tale of passion, perseverance, and the pure joy of riding.

From Cradle to Crankset

Long before Bikemasters became a household name, these brothers were known as the inseparable duo with their ever-present bicycles. Their mother often recounts with a twinkle in her eye, “It was love at first sight the moment they laid eyes on their first bikes.” While other children cuddled teddy bears, these boys slept beside their gleaming two-wheeled companions.

Their nightly ritual was a testament to their devotion: washing, polishing, and lovingly maintaining their bikes. The neighborhood knew them as “the boys you never saw without their bikes.” Little did anyone know, this childhood obsession was laying the foundation for a cycling empire.

The First Pedal Strokes of a Business

As the eldest brother turned 18, Bikemasters took its first breath. The inaugural shop on Järnvägsgatan in Limhamn became a hub of activity, with repairs pouring in faster than they could handle. Sleepless nights and dawn-to-dusk work became the norm, fueled by their unwavering passion.

Their mother, affectionately known as “Mama Bikemasters,” played a crucial role in registering the company. Today, the family jokes that she’s the true boss behind the scenes.

Gearing Up for Growth

A few years later, Bikemasters found a new home on Getgatan. This move marked a significant shift – from repairs to a carefully curated selection of world-class bicycles. It was here that the brothers crystallized their mission: “Cykel för alla” – a bicycle for everyone.

In 2012, Bikemasters introduced a game-changing concept: “Livstids fri service” – lifetime free service. This innovative approach set them apart in the market and embodied their commitment to longevity, environmental consciousness, and road safety. Every new Bikemasters bicycle came with this promise, ensuring that quality bikes would remain safe and functional for years to come.

Pedaling into the Future

Fast forward to 2023, and Bikemasters stands tall, celebrating 25 years of turning pedals and changing lives. The brothers’ passion remains undiminished – barely five minutes can pass without their conversation turning to bicycles.

Recent years have seen Bikemasters expand its horizons. They’ve ventured into corporate sales, providing bicycles to LSS housing, elderly care, libraries, hospitals, and companies offering bicycle benefits to employees. Their vision of “a bicycle for everyone” now extends to all corners of society, including a specially designed bicycle for wheelchair users.

Innovation continues to drive Bikemasters forward. The introduction of “servicecam” revolutionized customer service, allowing technicians to send video explanations and quotes directly to customers’ phones. This transparency and customer-centric approach further cemented Bikemasters’ reputation for excellence.

A Legacy of Two Wheels

As Bikemasters celebrates its silver jubilee, the brothers look back with pride and forward with excitement. From those early days of sleeping next to their bikes to becoming the go-to cycling experts in the region, their journey has been nothing short of extraordinary.

The story of Bikemasters is more than just a business success – it’s a testament to the enduring power of passion, the importance of family, and the joy that two wheels can bring to a community. As they pedal into the future, Bikemasters continues to inspire, innovate, and spread the love of cycling to all.

Here’s to 25 years of Bikemasters – and to many more years of adventures on two wheels!